True Wetsuits, operating in the niche market of multifunctional apparel, specializes in creating wetsuits that seamlessly blend the practicality of surfing gear with the sophistication of business attire. The company targets professionals who lead active lifestyles and require versatile clothing solutions. True Wetsuits generates revenue through direct sales on its e-commerce platform and partnerships with select retail outlets. The business model focuses on high-quality materials and innovative design to meet the dual needs of performance and style.

Keywords: multifunctional, wetsuits, surfing, business attire, active lifestyle, e-commerce, high-quality, innovative design, versatile clothing, professionals.