Anagran is a startup that specializes in personalized and themed coffee cups and mugs. The company operates in the consumer goods market, focusing on providing unique and customizable drinkware for various occasions. Anagran serves a diverse range of clients, including individuals looking for personalized gifts, businesses seeking branded merchandise, and event organizers in need of custom memorabilia.

The business model of Anagran revolves around e-commerce. Customers visit the website, select a coffee cup or mug, and customize it with images, text, or themes that suit their needs. This could range from a photo of a child for a christening gift to Christmas designs for holiday presents. The company also offers complementary products such as coffee makers and specialized coffee tools, enhancing the overall customer experience.

Anagran makes money through direct sales on its website. Customers pay for the customized products, and the company generates revenue from these transactions. Additionally, by offering complementary items, Anagran increases its average order value, boosting overall profitability.

In summary, Anagran is a niche player in the consumer goods market, offering personalized and themed coffee cups and mugs. The company serves a wide range of clients and operates primarily through an e-commerce platform, generating revenue from direct sales and complementary product offerings.

Keywords: personalized coffee cups, themed mugs, e-commerce, consumer goods, customizable drinkware, gifts, branded merchandise, event memorabilia, complementary products, direct sales.