Archant is a modern media organization that specializes in delivering local news and fostering community engagement through innovative digital platforms. Serving a diverse range of clients, including local businesses, community groups, and individual readers, Archant operates primarily in the local news and media market. The company’s business model revolves around creating and distributing high-quality, hyper-local content that resonates with its audience. Revenue is generated through a combination of advertising, subscriptions, and partnerships with other organizations, such as Google, as seen in their 'Project Neon' initiative. This exclusive partnership aims to explore new ways for communities to connect with local content, challenging traditional models to create sustainable, audience-first approaches to local news. Archant’s transformation from a traditional publisher to a full-service media organization is underscored by its investment in a contemporary, agile workspace designed to enhance employee engagement and productivity. The company also champions local entrepreneurship and innovation within the community through various initiatives.

Keywords: local news, digital platforms, community engagement, hyper-local content, advertising, subscriptions, partnerships, innovation, employee engagement, entrepreneurship.