Bohemian Guitars is a unique musical instrument company that designs and manufactures custom electric guitars and ukuleles inspired by the creativity of South African street musicians. The company operates in the musical instruments market, targeting both amateur and professional musicians who seek distinctive and high-quality instruments. Bohemian Guitars' core product line includes oil can guitars, which are crafted from repurposed materials, giving each instrument a unique aesthetic and sound. These guitars have gained popularity and are used by renowned artists such as Hozier and The Revivalists.

The business model of Bohemian Guitars revolves around direct-to-consumer sales through their online store, as well as partnerships with music retailers and dealers. Revenue is generated through the sale of these custom instruments, as well as related accessories and merchandise. The company leverages its unique product design and the endorsement of famous musicians to differentiate itself in a competitive market.

Bohemian Guitars serves a niche market of musicians who value sustainability, creativity, and the unique sound and look of their instruments. By combining innovative design with a commitment to environmental sustainability, the company appeals to a growing segment of eco-conscious consumers.

Keywords: custom guitars, electric ukuleles, oil can design, South African inspiration, street musicians, sustainable instruments, unique sound, professional musicians, direct-to-consumer, music retailers.