ClearTrust is a specialized software company that provides Invalid Traffic (IVT) management solutions for media buyers and sellers. Operating in the digital advertising market, ClearTrust offers an intuitive platform designed to detect, verify, and optimize IVT in real-time. The software features over 30 different traps to ensure high precision in traffic scoring, significantly reducing false positives. Clients benefit from detailed reports and visualizations, accessible from anywhere, to make informed decisions and protect their revenue and reputation. ClearTrust primarily serves digital advertisers, ad networks, and publishers who need to safeguard their ecosystems from fraudulent and invalid activities. The business model is likely subscription-based, generating revenue through software licensing and possibly offering premium features or services.

Keywords: IVT management, digital advertising, traffic monitoring, fraud detection, real-time optimization, media buyers, ad networks, traffic scoring, reporting, visualization.