imove is a Norwegian startup that operates in the automotive subscription market, providing flexible car subscription services primarily focused on electric vehicles (EVs). The company caters to environmentally conscious consumers and businesses looking for sustainable transportation options without the long-term commitment of owning a car. imove's business model revolves around offering a variety of EVs, from small cars for daily use to larger vehicles for specific needs, on a subscription basis. This model allows customers to switch between different types of vehicles as their needs change, providing unparalleled flexibility.

The company generates revenue through monthly subscription fees, which cover the cost of the vehicle, insurance, maintenance, and other related services. imove's target market includes urban dwellers, young professionals, and businesses that require a fleet of vehicles but prefer not to deal with the complexities of ownership.

By leveraging the growing trend towards sustainable living and the increasing popularity of electric vehicles, imove positions itself as a forward-thinking company that meets the evolving needs of modern consumers.

Keywords: car subscription, electric vehicles, flexibility, sustainable transportation, urban mobility, monthly fees, insurance included, maintenance included, fleet management, Norway.