CropX operates in the agritech sector, providing a digital platform that enhances farm management through data-driven decision-making tools. The company serves farmers and agribusinesses, offering solutions to optimize irrigation, fertilizer use, and overall crop management. CropX integrates data from both above and below ground to provide crop-specific recommendations, helping to predict growth needs, detect deviations, and identify early-stage field variability. The business model is subscription-based, generating revenue through its cloud platform services. CropX recently expanded its capabilities by acquiring Regen, a New Zealand-based company specializing in precision effluent and irrigation decision support, adding over 130,000 acres to its platform and a decade of farm data.

Keywords: agritech, farm management, data-driven, irrigation, fertilizer, crop-specific, cloud platform, predictive analytics, acquisition, precision agriculture.