DemandTec operates in the retail technology sector, providing advanced pricing and promotion solutions for retailers and consumer goods companies. The company leverages machine learning and comprehensive shopper insights to help clients optimize their pricing strategies, ensuring they remain competitive in a fast-paced market. DemandTec's core offerings include Total Lifecycle Pricing, which allows for seamless collaboration and efficiency in pricing decisions, and Markdowns, which utilizes autonomous recommendations to enhance markdown strategies. The business primarily serves large retailers and FMCG (Fast-Moving Consumer Goods) companies, helping them to execute effective pricing and promotional campaigns. DemandTec generates revenue through a subscription-based model, offering its software as a service (SaaS) to clients who benefit from its data-driven approach to pricing and promotions.

Keywords: retail technology, pricing solutions, machine learning, shopper insights, FMCG, Total Lifecycle Pricing, Markdowns, SaaS, promotional campaigns, data-driven.