Direct General Insurance

Provider of non-standard auto insurance, selling products via 400 storefronts, a call center and the web.

Launch date

1991

Market cap

Enterprise valuation

€150m (Public information from Jun 2016)

Saint Petersburg Florida (HQ)

Date	Investors	Amount	Round
Aug 2003	N/A	N/A	IPO
Jun 2016	National General Insurance	$165m Valuation: $165m	Acquisition
Total Funding		-

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