Draper James is a Southern-inspired fashion and lifestyle brand that offers a wide range of apparel, accessories, and home decor items. The company primarily serves women who appreciate classic Southern style and charm. Operating in the retail market, Draper James sells its products through its online store and physical retail locations. The business model is direct-to-consumer, generating revenue through the sale of its fashion and lifestyle products. The brand emphasizes quality, tradition, and Southern hospitality, aiming to provide a unique shopping experience that reflects the heritage and values of the American South.

Keywords: Southern-inspired, fashion, lifestyle, apparel, accessories, home decor, women, retail, direct-to-consumer, quality.