Elvie is a female-focused tech startup that operates in the health and wellness sector. The company specializes in creating smart technology products designed to empower women by harnessing their unique biology. Its primary offerings include smart breastfeeding solutions and pelvic floor trainers.

Elvie's primary market is women, particularly mothers or those planning to become mothers. The company's products are designed to be user-friendly, with a focus on home use. The Elvie Pump, for instance, is a smart breast pump that allows mothers to manage their breastfeeding routine without any hassle. The company also offers the Elvie Trainer, a device that uses biofeedback to guide users through Kegel exercises, helping them strengthen their pelvic floor muscles.

Elvie operates on a direct-to-consumer business model, selling its products through its website. The company also has a referral program, where existing customers can refer friends and receive an Amazon gift card as a reward. Some of Elvie's products may also be covered by insurance, offering customers up to 40% savings.

Elvie's revenue comes from the sale of its products. The company also potentially earns from partnerships with insurance companies, although the specifics of these arrangements are not publicly disclosed.

Keywords: Women's Health, Tech Startup, Smart Technology, Breastfeeding Solutions, Pelvic Floor Trainer, Direct-to-Consumer, Referral Program, Insurance Partnerships, Female Empowerment, Health and Wellness.