Ethical Intelligence (EI) makes ethics accessible by providing EaaS (Ethics as a Service) to startups and SMEs using its worldwide network of renowned interdisciplinary EI Experts. EI specializes in operationalizing AI Ethics across product development and data life cycles by mitigating risk and identifying growth opportunities through proven ethical methodologies. This in turn generates trust and customer retention while increasing investor value alignment. EI helps founders get the most of the intended use of their technology and ensure the company mission is realized throughout product development.