EthicHub operates as a peer-to-peer lending platform that connects small-scale farmers with global investors through the use of blockchain technology. The company primarily serves small farmers who lack access to traditional banking services and investors looking for ethical investment opportunities. EthicHub operates in the agricultural finance market, focusing on sustainable and socially responsible investments. The business model involves facilitating loans from investors to farmers, who then repay the loans with interest. EthicHub generates revenue by charging a fee on the transactions facilitated through its platform. The platform also utilizes its own cryptocurrency, the Ethix Token, to streamline transactions and ensure transparency. By leveraging blockchain technology, EthicHub ensures secure and efficient transactions, reducing the risk for both lenders and borrowers. The company aims to create a positive social impact by providing financial inclusion to underserved farming communities.

Keywords: peer-to-peer lending, blockchain, small farmers, global investors, agricultural finance, sustainable investments, Ethix Token, financial inclusion, ethical investment, secure transactions.