Firefly operates in the out-of-home (OOH) advertising market, specializing in innovative car-based advertising solutions. The company serves a diverse range of clients, including brands, advertisers, and agencies looking to leverage mobile advertising platforms. Firefly's core offerings include taxi and rideshare top advertising, in-car advertising, holograms, and car wraps. The company utilizes advanced technologies like geofencing, dynamic content serving, and real-time data triggers to deliver highly targeted and customizable ad campaigns. These campaigns can be tailored based on factors such as weather, location, time, and even sports scores, ensuring maximum relevance and engagement. Firefly measures ad effectiveness through metrics like foot traffic, brand recall, and web and app conversions, providing valuable insights for campaign optimization. The business model is primarily based on selling advertising space on its network of smart screens and data-driven ad solutions. Firefly generates revenue by charging clients for ad placements and campaign management services. The company has expanded its reach through strategic asset purchases, such as the acquisition of Taxi Ads Las Vegas, enhancing its market presence.

Keywords: car advertising, smart screens, dynamic content, geofencing, real-time data, OOH advertising, taxi ads, rideshare ads, campaign optimization, targeted advertising.