ForGood is a purpose driven family of investors, creators and storytellers committed to scaling ideas to build a better future.

Founded in 2021 by partners Chris Smalling, Rebecca Wheeler and Sebastiano Cossia Castiglioni, we invest in ambitious founders to help launch and grow early stage planet-friendly businesses. We also provide plug-in creative and marketing consultancy services.

Portfolio brands include Piñatex, allplants, HEIGHTS, Dirty Labs, THIS, and more.