FutureAdvisor is a financial technology company that provides automated investment management services, commonly known as robo-advisory. The company primarily serves individual investors who are looking to manage their investment portfolios with minimal effort and lower costs compared to traditional financial advisors. FutureAdvisor operates in the wealth management market, which includes services like retirement planning, investment advice, and portfolio management.

The business model of FutureAdvisor revolves around using algorithms and data analytics to create and manage investment portfolios for its clients. By leveraging technology, the company can offer personalized investment strategies that align with each client's financial goals, risk tolerance, and time horizon. The service is designed to be user-friendly, making it accessible to both novice and experienced investors.

FutureAdvisor makes money by charging management fees based on the assets under management (AUM). These fees are typically lower than those charged by traditional financial advisors, making the service an attractive option for cost-conscious investors. The company may also earn revenue through partnerships with financial institutions that integrate FutureAdvisor's technology into their own service offerings.

In summary, FutureAdvisor is a tech-driven investment management service that aims to simplify the process of investing for individual clients. By using advanced algorithms and data analytics, the company provides personalized investment strategies at a lower cost, making it a competitive player in the wealth management market.

Keywords: robo-advisory, investment management, wealth management, automated investing, personalized portfolios, financial technology, retirement planning, low-cost investing, data analytics, asset management.