GameRefinery operates in the mobile gaming industry, providing advanced ad intelligence solutions tailored for mobile game advertisers and ad networks. The company specializes in contextual ad targeting, which means it helps advertisers reach the right audience by analyzing the context in which ads are shown, rather than relying on personal data. This is particularly important in the post-IDFA (Identifier for Advertisers) world, where privacy regulations have made traditional ad targeting methods less effective.

GameRefinery's core product is its ad intelligence tool, which leverages a vast database of hundreds of thousands of mobile games and millions of data points. This tool allows advertisers to automatically tag games with genres and other relevant data points, enhancing their market research capabilities. The company's three-level category, genre, and subgenre hierarchy, developed with industry experts, ensures accurate segmentation and keeps pace with the evolving mobile games market.

In addition to ad targeting, GameRefinery offers creative analysis services. These services enable advertisers to tag their creatives—such as images and videos used in ads—and see how well they match audience preferences. This data-driven approach helps advertisers build creatives that resonate with their target audience, increasing user retention and lifetime value (LTV).

GameRefinery's clients include mobile game advertisers and ad networks looking to optimize their ad campaigns and acquire quality users more efficiently. The company's business model revolves around providing subscription-based access to its ad intelligence and creative analysis tools, generating revenue through these subscriptions.

Keywords: Mobile gaming, ad intelligence, contextual targeting, creative analysis, user acquisition, post-IDFA, market research, data-driven insights, ad networks, audience segmentation.