FeelCove.com operates in the wellness technology market, offering a wearable device designed to help users manage stress and improve overall mental health. The core product utilizes patented vibration technology to activate brain pathways that promote calmness and emotional balance. This device can be worn during daily activities, making it convenient for users to integrate into their routines without taking extra time out of their day. The company serves individuals looking to enhance their mental well-being, including professionals, athletes, and anyone dealing with stress and anxiety. The business model includes direct sales of the device, supported by a subscription-based service for ongoing AI-based biometric feedback, which provides insights into the user's relaxation levels based on heart rate and motion data. Revenue is generated through the sale of the device and recurring subscription fees for the feedback service. Additionally, Cove offers a 30-day trial period with free returns, enhancing customer satisfaction and trust. The company also contributes a percentage of its proceeds to the Kevin Love Fund, supporting mental and physical health initiatives. Despite the discontinuation of Cove as of September 1, the company has made significant strides in the wellness tech industry.

Keywords: wellness technology, stress management, vibration technology, mental health, biometric feedback, wearable device, AI-based insights, subscription service, emotional balance, Kevin Love Fund.