HowGood is a mission-driven, independent research company specializing in sustainability ratings for food and personal care products. The company boasts the largest database in the industry, with over 1,000,000 products rated. HowGood serves leading retailers and brands, helping them enhance their environmental and social impact. The company operates in the sustainability market, providing data and insights that allow clients to align their product offerings with consumer concerns about sustainability. HowGood's business model includes earning revenue through partnerships and as an Amazon Associate, earning from qualifying purchases. The company makes money by offering tools and services that enable clients to develop industry-leading sustainability strategies based on custom impact metrics and measurable supply system goals. HowGood's clients benefit from a real-time understanding of the social and ecological impact of every product in their portfolio, leading to more sustainable supply system decisions. The company's ratings have been shown to drive an average 3.9% sales increase for retailers, both online and in stores, while also having a positive impact on the environment and society.

Keywords: sustainability, food products, personal care, environmental impact, social impact, database, retailers, brands, custom metrics, supply system.