JUUL Labs, Inc. is a San Francisco-based startup that operates in the electronic cigarette industry. The company's primary product is the JUUL Device, a vaporizer or e-cigarette that uses regulated temperature control to deliver a nicotine experience. The device is designed as an alternative to traditional cigarettes, specifically targeting adult smokers.

JUUL's business model revolves around selling its vaporizer device and accompanying JUULpods, which contain the nicotine and come in two strengths and flavors. The company offers a membership program, JUUL Pass, which provides savings and perks to its members. Additionally, JUUL has a referral program that encourages existing users to refer adult smokers to their product, offering a discount on their first purchase.

The company operates primarily online, with JUUL.com being the only authorized online source for all JUUL products. However, they also have a physical presence, with their products being available in e-cigarette shops and vape stores. The company offers free shipping for orders over $50, which encourages customers to make larger purchases.

JUUL operates in a highly competitive and regulated market, with its product being subject to scrutiny due to its nicotine content. However, the company positions itself as a healthier alternative to traditional cigarettes, aiming to attract smokers looking to quit or reduce their tobacco consumption.

Keywords: Electronic Cigarette, Vaporizer, Nicotine, Adult Smokers, Alternative to Cigarettes, JUUL Device, JUULpods, Online Sales, Membership Program, Referral Program.