Larky operates in the fintech sector, providing a geo-targeted engagement platform designed to enhance user interaction within mobile banking apps. The company serves financial institutions, including banks and credit unions, aiming to connect with their audience outside traditional branch settings. Larky's platform allows these institutions to engage users with timely notifications about events, promotions, and critical information. By leveraging real-time analytics, the platform helps financial institutions optimize their promotional strategies for various loan products and other financial services. The business model is primarily B2B (business-to-business), generating revenue through subscription fees and service contracts with financial institutions. Larky's value proposition lies in its ability to operationalize promotions and drive card usage through targeted communications, ultimately improving customer engagement and satisfaction.

Keywords: fintech, geo-targeted, mobile banking, user engagement, financial institutions, real-time analytics, loan promotions, B2B, subscription model, customer satisfaction.