Marshmallow.com is a UK-based insurtech startup that offers car insurance services, specifically targeting individuals who have recently moved to the UK. The company's unique selling point is its ability to offer fairer prices by considering the client's entire driving experience, regardless of the country in which it was gained. This approach allows Marshmallow.com to offer savings of up to 45% compared to traditional insurance providers who only consider UK driving experience.

The company operates in the UK insurance market, serving clients who are new to the country or have a driving experience from abroad. Its business model is customer-centric, focusing on providing affordable and fair insurance premiums. It generates revenue through the payment of these premiums, with the option for clients to spread the cost across smaller monthly payments for convenience.

Marshmallow.com also offers 24/7 claims and accident support, providing assistance through live chat and a comprehensive FAQ section. The company's services are accessible through a user-friendly app, which has received positive reviews from its users.

In addition to car insurance, Marshmallow.com also covers vans, further expanding its customer base. The company is committed to supporting its clients as they transition to life in the UK, offering additional services such as translation and guidance on UK driving laws.

Keywords: Car Insurance, UK Market, Insurtech, Newcomers to UK, Driving Experience, Affordable Premiums, Customer Support, User-Friendly App, Van Insurance, Transition Services.