Measurence is a cutting-edge startup that specializes in transforming offline consumer behavior into actionable insights for businesses. The company operates in the realm of commercial real estate, out-of-home (OOH) advertising, and retail sectors, serving a diverse range of clients from big consumer brands to small retailers. Measurence leverages real-world data to help businesses make informed decisions about location selection, rental negotiations, and growth strategies.

The core of Measurence's offering lies in its proprietary sensors and data streams, which provide real-time performance metrics. These sensors capture pedestrian traffic and walk-in rates, enabling businesses to optimize display placements, improve brand exposure, and track conversions with confidence. By analyzing traffic data, Measurence helps businesses understand the impact of various factors such as promotions and weather on consumer behavior.

Measurence's business model revolves around providing these valuable insights through a combination of hardware (sensors) and software (data analytics). The company makes money by selling its sensors and offering subscription-based access to its analytics platform. This dual revenue stream ensures that clients receive continuous value from the data insights, helping them to identify patterns and opportunities for growth.

In essence, Measurence bridges the gap between the digital and physical worlds, offering sophisticated analytics for offline behavior that were previously hard to obtain. This capability is particularly crucial as 90% of economic transactions still happen offline. By understanding the relationships between people and physical places, Measurence empowers businesses to optimize their operations and enhance their strategic planning.

Keywords: offline behavior, actionable insights, real-time data, pedestrian traffic, retail analytics, commercial real estate, OOH advertising, proprietary sensors, data streams, business growth.