Meetrics GmbH specializes in ad verification solutions aimed at enhancing the efficiency of online advertising. The company operates in the digital advertising market, providing services such as viewability checks, audience verification, ad fraud prevention, and brand safety. Meetrics serves a diverse range of clients including advertisers, publishers, and agencies who seek to ensure their digital ads are viewed by real people in a brand-safe environment. The core product offering is the ADAM Suite, which encompasses various tools to measure and verify ad performance. The business model is primarily subscription-based, where clients pay for access to the ADAM Suite and its features. Revenue is generated through these subscriptions as well as through bespoke service agreements tailored to specific client needs. Meetrics leverages advanced technologies and data analytics to deliver accurate and reliable ad verification services, ensuring that clients maximize their advertising ROI.

Keywords: ad verification, viewability checks, audience verification, ad fraud prevention, brand safety, digital advertising, ADAM Suite, advertisers, publishers, agencies.