Omniture

Online marketing and web analytics business unit enabling clients to manage and enhance business initiatives.

Launch date

1996

Employees

Market cap

Enterprise valuation

Orem Utah (HQ)

http://omniture.com

https://twitter.com/adobeexpcloud https://www.facebook.com/omnitureliveson https://www.linkedin.com/company/omniture/

Date	Investors	Amount	Round
-	Crosslink Capital Battery Ventures	N/A	-
May 2004	HWVP Jeff Kearl	$14.4m	Series B
Jul 2005	Scale Venture Partners Attractor Ventures HWVP	$40.0m	Series C
Jan 2006	Sorenson Capital	N/A	Secondary
Jun 2006	N/A	$69.5m Valuation: $293m	IPO
Jan 2009	WPP	$25.0m	Late VC
Sep 2009	Adobe Systems	$1.8b	Acquisition
Total Funding		$79.4m

ACQUISITION by Omniture Sep 2007

Visual Sciences

ACQUISITION by Omniture Oct 2007

ACQUISITION by Omniture Nov 2008

ACQUISITION by Omniture Mar 2007