Optimal Blue operates in the mortgage industry, providing secondary marketing solutions and actionable data services. The company serves mortgage brokers, lenders, and other mortgage professionals by offering tools that enhance pricing, product selection, and market analysis. Optimal Blue's core product, the Loansifter PPE, enables mortgage brokers to access enterprise-level product and pricing functionality at a low cost, starting at $79 per month. Additionally, users can opt for direct LOS integration for an extra $20 per month. The company also offers the Optimal Blue Mortgage Market Indices (OBMMI), which provide granular and accurate data on daily mortgage rate movements. Optimal Blue generates revenue through subscription fees for its various services and integrations. The company operates primarily in the U.S. mortgage market, focusing on improving accuracy, maximizing profitability, and enhancing workflow efficiencies for its clients.

Keywords: mortgage, secondary marketing, data services, Loansifter PPE, OBMMI, pricing, product selection, market analysis, subscription, U.S. market.