Overproof operates as a market intelligence platform specifically designed for beverage alcohol brands. The company provides a suite of tools and services aimed at optimizing sales, managing operations, and driving revenue growth. Overproof serves global alcohol brands, offering them access to valuable proprietary data and insights that are not available elsewhere. The platform helps clients identify market trends, understand their market position, and spot emerging brands with high growth potential early in the acquisition cycle. Overproof's custom AI software development services are tailored to meet the unique needs of each brand, enhancing customer experience and increasing sales. The company also offers tools for managing sales teams, planning and managing store sampling events in real time, and tracking inventory, attendance, product impressions, demographics, feedback, and conversions. By overlaying depletion data, clients can set goals, track field efforts, and understand the impact of sales activities. Overproof's business model revolves around providing these data-driven solutions and custom software services to its clients, generating revenue through subscriptions and service fees.

Keywords: market intelligence, beverage alcohol, sales optimization, proprietary insights, AI software, global brands, data-driven, revenue growth, sales management, real-time tracking.