PayActiv is a financial technology startup that has revolutionized the traditional payroll system since its inception in 2012. The company operates in the financial services market, specifically in the wage disbursement sector. Its primary service is providing workers with access to their earned wages before the standard payday, thereby helping them avoid predatory fees and penalties associated with payday loans and overdrafts. So far, PayActiv has moved over $5 billion in wages, saving workers over $400 million in unnecessary fees.

The company's clients are primarily employers and government benefits providers who send direct deposits to their employees or beneficiaries. PayActiv works by using time and attendance data to calculate earned but unpaid wages. Once the funds are received from the employer or benefits provider, they are posted to the worker's Payactiv Visa Card, often resulting in earlier access to the funds than the traditional payday.

PayActiv's business model is unique in that it does not charge businesses to offer its services as an employee benefit. Instead, it likely generates revenue through transaction fees when workers use their Payactiv Visa Cards. As a public benefit corporation and certified B Corp, PayActiv is committed to balancing profit with purpose, considering the impact of its decisions on its workers, customers, and the broader community.

In summary, PayActiv is a socially conscious fintech startup that provides a valuable service to workers by giving them early access to their earned wages, and to businesses by offering a cost-free employee benefit.

Keywords: PayActiv, Fintech, Early Wage Access, Employee Benefit, Payroll Innovation, Public Benefit Corporation, B Corp, Financial Services, Visa Prepaid Card, Direct Deposits.