Peergrade is an innovative online platform designed to facilitate peer feedback sessions among students. Operating primarily in the education technology sector, Peergrade serves educational institutions, including schools, colleges, and universities. The platform allows teachers to set up assignments and use predefined or custom rubrics to guide students in providing structured feedback to their peers. This process not only helps students receive more targeted and constructive feedback but also enhances their learning experience by engaging them in the evaluation process.

Peergrade's business model is based on a freemium approach, offering basic functionalities for free while charging for premium features and institutional licenses. The company generates revenue through subscription fees from educational institutions that seek advanced features and additional support.

The market for Peergrade includes educational institutions looking to improve student engagement and learning outcomes through innovative assessment methods. By leveraging academic research, Peergrade claims to increase learning effectiveness by up to 30%, making it a valuable tool for educators aiming to enhance student performance.

Keywords: peer feedback, student learning, education technology, structured assessments, rubrics, freemium model, educational institutions, academic research, student engagement, learning outcomes.