Poynt, a subsidiary of GoDaddy, operates in the financial technology sector, providing versatile payment processing solutions for businesses of all sizes. The company offers an omnicommerce payment platform that allows merchants to accept various forms of payment, including EMV, NFC, Mag Stripe, Gift Card, EBT, and cash. Poynt's Smart Terminals and accessories enable seamless transactions, while Poynt HQ provides real-time business management from any device. The company also offers merchant cash advances through Poynt Capital, featuring an easy approval process and next-day access to funds. Poynt serves a diverse range of clients, from small businesses to large enterprises, primarily in the retail and service industries. The business model revolves around selling hardware, software subscriptions, and transaction fees. Revenue is generated through the sale of Smart Terminals, subscription fees for Poynt HQ, and a percentage of each transaction processed through their platform. Additionally, Poynt offers developer tools and an app center, allowing third-party developers to create and integrate applications, further enhancing the platform's capabilities.

Keywords: omnicommerce, payment processing, Smart Terminals, real-time management, merchant cash advances, EMV, NFC, retail, service industries, developer tools.