Pure Systems specializes in holistic variant management and product line engineering, serving companies that aim to optimize their product development processes. Operating in the software and engineering sectors, Pure Systems offers a core product called 'pure::variants,' a software tool designed to streamline the management of product variants and reduce the effort spent on maintaining existing products. The company also provides consulting services to offer a comprehensive range of solutions. Pure Systems primarily targets large enterprises and market leaders in various industries, helping them to free up their creative engineering potential and deliver high-quality products at attractive price points. The business model revolves around software licensing and consulting fees, generating revenue through both product sales and professional services.

Keywords: variant management, product line engineering, software tool, consulting services, product development, maintenance reduction, creative engineering, large enterprises, market leaders, holistic solutions.