Raden specializes in creating minimalist, ultra-slim protective cases and screen protectors for mobile devices. The company focuses on delivering products that combine sleek design with everyday functionality, targeting consumers who value both aesthetics and practicality. Operating primarily in the consumer electronics accessories market, Raden serves customers who seek high-quality, durable protection for their devices without compromising on style. The business model revolves around direct-to-consumer sales through its online platform, offering complimentary shipping within Australia for orders above $50 and a 30-day money-back guarantee to ensure customer satisfaction. Revenue is generated through the sale of its premium cases and screen protectors, which are made from high-quality materials like AGC premium tempered glass and ASAHI AGC glass. The company emphasizes a seamless fit and precise cut-outs in its products, catering to 'case haters' who prefer a minimalist approach.

Keywords: minimalist, ultra-slim, protective cases, screen protectors, mobile devices, AGC glass, ASAHI glass, direct-to-consumer, Australia, 30-day guarantee.