Rave Social operates in the mobile app development market, providing an enterprise-grade, scalable, and cross-platform toolkit. This toolkit is utilized by top mobile app developers to build and leverage cross-app social graphs and manage user identities. The company serves mobile app developers and publishers, helping them create engaging social experiences that enhance user lifetime value. Rave Social's platform supports iOS, Android, and Unity, with plans to add support for new mobile platforms as they emerge. The business model revolves around offering a white-label solution that allows clients to maintain control over their brand and user experience. Rave Social generates revenue through licensing its platform to developers and publishers, who benefit from reduced app update requirements and insulation from external platform changes. The platform supports millions of daily active users and handles hundreds of millions of API requests per day, contributing to the viral growth of nearly 15% of top-grossing games.

Keywords: mobile app development, social graph, identity management, cross-platform, white-label, iOS, Android, Unity, API mediation, viral growth.