Second Measure is an analytics platform that provides real-time insights into company performance and consumer behavior by analyzing billions of anonymized purchases made by millions of U.S. consumers. The platform serves investors and businesses, enabling them to make strategic decisions based on up-to-date consumer transaction data. Operating in the investment and market research sectors, Second Measure offers a unique 'CEO dashboard' experience, allowing users to monitor thousands of public and private companies and brands. The business model revolves around subscription-based access to its analytics platform, which is continuously updated with new data and features. This allows clients to answer real-time questions about company performance and consumer behavior, making it an invaluable tool for strategic decision-making.

Keywords: analytics, consumer behavior, transaction data, investment research, market research, real-time insights, strategic decisions, anonymized purchases, CEO dashboard, subscription-based.