ShareThis operates in the digital marketing and data analytics sector, providing tools and solutions that enable businesses to harness the power of digital behavioral data. The company offers a suite of share buttons and plugins that allow users to share content across various social media platforms, enhancing content visibility and engagement. Additionally, ShareThis provides comprehensive data solutions that include targeting, activation, insights, and analytics. These solutions help businesses understand consumer behavior, optimize marketing strategies, and improve customer acquisition efforts. ShareThis serves a diverse range of clients, including marketers, advertisers, and publishers, operating primarily in the digital advertising and marketing industry. The company's business model revolves around offering free share buttons to drive widespread adoption and then monetizing through data products and premium services. Revenue is generated by selling data insights and analytics to businesses looking to enhance their marketing efforts and consumer engagement.

Keywords: digital marketing, data analytics, share buttons, consumer behavior, targeting, insights, personalization, customer acquisition, social media, advertising.