Smartzer is a technology company specializing in interactive video software designed to enhance user engagement, drive sales, and provide in-depth analytics. The platform allows businesses to add clickable hotspots to their video content, making it shoppable and interactive. This service is particularly beneficial for retail and e-commerce clients who aim to create a seamless link between product discovery and purchase across digital channels. Smartzer operates in the digital marketing and e-commerce sectors, serving a diverse range of clients from small businesses to large enterprises. The business model is primarily subscription-based, offering various pricing tiers depending on the features and scale required by the client. Revenue is generated through these subscription fees as well as potential add-ons for advanced analytics and customization options.

Keywords: interactive video, shoppable content, video engagement, clickable hotspots, digital marketing, e-commerce, analytics, retail technology, subscription model, content tagging.