Plum Guide is a premium vacation rental platform that sets itself apart by offering only the top 3% of homes in each destination. Founded in 2016 in London by Doron Meyassed, the company has expanded its reach to hundreds of destinations across Europe, the UK, and the USA. Plum Guide's unique selling proposition is its rigorous selection process, where homes must pass a stringent set of criteria to receive the coveted Plum Award, a new global quality standard for vacation homes.

The company's primary clients are discerning travelers who seek high-quality, meticulously vetted accommodations. These clients value reliability, comfort, and a premium experience, and are willing to pay a premium for assurance that their stay will meet high standards. Plum Guide serves both leisure and business travelers who prioritize quality over quantity.

Operating in the competitive vacation rental market, Plum Guide differentiates itself through its focus on quality and human touch. Unlike other platforms that rely heavily on algorithms, Plum Guide employs "Home Critics" who personally inspect each property to ensure it meets their exacting standards. This human-centric approach aims to provide a more reliable and satisfying customer experience.

Plum Guide's business model is based on a commission structure. The company earns revenue by taking a percentage of each booking made through its platform. This model incentivizes Plum Guide to maintain high standards, as their income depends on customer satisfaction and repeat business.

In summary, Plum Guide is a high-end vacation rental platform that offers only the best homes, meticulously vetted by human inspectors. It serves quality-conscious travelers in the vacation rental market, making money through commissions on bookings.

Keywords: premium, vacation rentals, quality, vetted homes, human touch, discerning travelers, global, commission-based, high standards, luxury.