Viu is a leading streaming platform that specializes in providing a wide range of Asian dramas, variety shows, and movies. Catering primarily to audiences in Asia, the platform offers content from countries such as South Korea, Japan, China, and Thailand. Viu operates on a freemium model, where users can access a limited amount of content for free with advertisements, while premium subscribers enjoy ad-free viewing and early access to the latest episodes. The company generates revenue through both subscription fees and advertising. Viu's target audience includes young adults and teenagers who are avid consumers of Asian entertainment. The platform is known for its multilingual subtitles, making it accessible to a diverse audience. Viu also invests in original content to differentiate itself from competitors and attract more subscribers.

Keywords: Asian dramas, variety shows, movies, streaming platform, multilingual subtitles, freemium model, premium subscribers, original content, young adults, teenagers.