Wisetack is a technology platform that operates in the financial services sector, specifically in consumer lending. The startup provides businesses with a tool to offer their customers real-time financing options at the point of sale. This allows customers to make purchases and pay over time, while businesses receive payment upfront, mitigating the risk of late or missed payments.

Wisetack's primary clients are businesses that require upfront payment for their services or products. This includes a wide range of industries, from plumbing and electrical services to auto detailing. The company operates in a broad market, serving businesses across various locations, as evidenced by their clients in Salt Lake City, Lake Forest, and San Antonio.

The company's business model is centered around integrating their technology directly with the business software of their clients. This allows customers to apply for financing within seconds, without the business having to handle sensitive information. It's a win-win situation: businesses get paid upfront and customers get a friendly, transparent payment option.

Wisetack makes money by charging businesses a fee for using their platform. The fee is likely a percentage of the transaction amount, allowing Wisetack to profit from each financed purchase.

In summary, Wisetack is a consumer lending platform that provides businesses with a tool to offer real-time financing to their customers at the point of sale, ensuring businesses get paid upfront while providing customers with a friendly, transparent payment option.

Keywords: Consumer Lending, Point of Sale Financing, Business Software Integration, Upfront Payment, Transparent Payment Options, Real-time Financing, Technology Platform, Financial Services, Customer-friendly Financing, Business-to-Business (B2B).