Xentral is a business operations software startup that provides a comprehensive tool for managing various aspects of a business. It caters to a broad range of industries, offering a platform that integrates all areas of a company, from order management to inventory control, payments, and deliveries.

The company's primary market is businesses looking for a streamlined solution to manage their operations. Xentral's software is designed to improve workflows that are often unseen by customers but are crucial for the success of the business. It serves as a central intelligence in purchasing, optimizing goods receipt and supplier management.

Xentral's business model is based on providing a software-as-a-service (SaaS) solution. This means that they offer their software over the internet, on a subscription basis. This model allows businesses to use the software without having to install it or maintain it themselves, saving them time and resources.

The company makes money by charging its clients a subscription fee for using its software. The pricing likely varies depending on the size of the business and the specific services they require.

In summary, Xentral is a SaaS startup that provides a comprehensive business operations tool, serving a wide range of industries and helping businesses streamline their operations and improve customer satisfaction.

Keywords: Business Operations, Software-as-a-Service, Inventory Control, Order Management, Workflow Optimization, Supplier Management, Subscription Model, Business Intelligence, E-commerce, Customer Satisfaction.